ENGEL

Product design and design management

KEY ISSUES & TASKS
Uniform design language, safety and increased efficiency for the entire product portfolio

Every project has its own set of constraints, some of which require particularly creative solutions in order to achieve the project goals. For ENGEL, we considered numerous parameters and potential hurdles and planned these into our solution approaches:

Cross-product design from small robots to injection moulding machines to HMI

One of the main requirements for the design was the ability to apply it to all products in the portfolio. Since ENGEL’s portfolio includes a wide variety of machines of different sizes and functions, this requirement was a particularly exciting challenge.

New strategies for cost savings

Part of the objective was to increase efficiency in assembly as well as to save costs in logistics. To achieve this, we had to develop a common parts strategy and platform strategy for all design-relevant parts.

Safety standards: Design hurdles?

Compliance with safety standards is a must in the area of production machinery – and naturally has an influence on the design possibilities. To realise an appealing design without violating these standards is a challenge.

Maximum ergonomic handling within limited budgets

Another common constraint in product design projects are budget limitations: It is not easy to achieve the best possible ergonomic result for the operator without massively increasing production costs.

Being aware of potential financial difficulties of a project early on gives you the chance to work with and around them. We analysed the financial realities at the beginning and put a strong strategy in place, hence integrating our deep knowledge on production techniques and their influence on costs into our design process.

Which advantages did we provide ENGEL as their product design partner?

Put simply: We have more to offer than ‘just’ decades of experience and excellent product designers. Some of our additional advantages stood out to ENGEL in particular:

We have more to offer than ‘just’ decades of experience and excellent product designers. Some of our additional advantages stood out to ENGEL in particular:

  • Product development: The outside view from PESCHKE leads to the stimulation of new concepts
  • User (machine operator): We can achieve ergonomic improvements in the area of control and handling
  • Production (the manufacture and assembly of the parts): At PESCHKE, new design also means technical improvement
  • Logistics and costs: The creation of standard products or product components reduces the variety of parts and PESCHKE’s designs integrate economic efficiency
  • Marketing and sales: Next to the actual product design that portrays the machine value, PESCHKE’s in-house graphic & UX/UI design team visualises the product advantages in a range of marketing and sales materials
  • Long-lasting partnership: Having a single point of contact and already knowing the possibilities and internal processes is beneficial
STRATEGY & PROCESS
New perspective. Clear expectations. Reliable results.

Transparent and clearly defined processes are important to us. They allow both us and our clients to track our progress from project start to finish. In case plans change, we are able to act flexibly and in time. Our consulting competencies can be relied on during each and every step.

Projects like ENGEL product series follow our product design process » – while also covering client-specific needs. Some process-related insights into our collaboration with ENGEL:

01

Assessment & strategy

Getting to know the company, the products, the technology and the handling of the products is the beginning of a cooperation. With the quality and richness of the information we gained from ENGEL, the starting points for the development of new approaches and solutions were improved. The information on product development, users, production, logistics, costs and marketing is the base for a constantly repeated process of analysis which, through the growing knowledge on the subject matter, enables increasingly precise approaches to solutions, even for detailed areas.

02

Analysis & design concepts

PESCHKE’s approach is characterised by concrete analyses – but without losing the advantage of the outside view or the freedom to communicate this view to the development team later on.

The focus of our design concepts is always on the user and the company with the aim of working out advantages of use, ergonomic improvements, optimisation of production and logistics, as well as the design of a consistent company or product image.

Product design can make a significant contribution to the success of a company, there is no doubt about that. However, especially in the capital goods sector, it is necessary to balance design and economy as well as the positioning of the product with a prioritisation of the requirements. In order to cater to these multi-layered requirements, it takes a team of decision-makers willing to change the status-quo. Drafting design concepts for ENGEL was not only challenging, but a true joy as we got to think big and present concepts that would make a difference in the industry, rather than playing it safe.

03
Design definition

Once a design concept has been chosen, we go into design definition. In the design process, great importance must be given to the visualisation of quality, especially during implementation. For the implementation, the design must be defined according to the client’s possibilities and supported in the development process in order to achieve the best possible result, even if there are changes, additions or difficulties in the implementation. Design begins with the initial idea and ends with the serial product. There are no shortcuts in the process.

The standard and quality that were achieved in the designs for ENGEL speak for this workflow. The consistent product appearance is not only found in the injection moulding machines, but also in the entire automation technology – the robots. The product appearance is defined by the visualisation of technical details and a consistent implementation of formal and colour elements. With the weight optimisation of moving parts through designed recesses, it was not only possible to save energy in operation and to extend service life, but also to set a visual signal. The design conveys: ENGEL is looking for the best option.

Even after the start of series production, PESCHKE does not lose sight of the product. Especially capital goods with a long product life cycle are subject to constant further development. Not only the technology, but also the working environment requires additions and changes, e.g. due to safety requirements or new standards. The necessary adaptations can significantly change the appearance and negatively influence the original design line. In the case of ENGEL’s larger machines, new safety superstructures have been integrated into the overall design in terms of both shape and colour, which still ensures a consistent appearance.

04
Project communication

As a result of our long-term cooperation, we have established an extremely efficient communication style throughout our projects. Our projects with ENGEL are therefore a prime example of effective cooperation and communication. For our projects with ENGEL, our design team is also part of the product development team even though we are external partners. This means that the communication between designer and engineer needs to be especially smooth because both disciplines need to understand each other and work as partners – and always with the same goal.

On the basis of these projects, we were able to analyse which factors enable smooth cooperation, which we now apply in other clients’ projects too. The main factors include short communication channels and consolidated feedback from various decision makers.

05
Marketing concept

The message “ENGEL is looking for the best option” formed a great starting point for marketing and sales activities, which we delivered marketing concepts and materials » for – of course developed by our in-house graphic design and 3D & animation experts.

The visualisation of ENGEL’s unique selling points and the user benefits serve as a strong foundation for a sales strategy that enables arguments beyond the price discussion: Showing a strong understanding of users’ challenges, identifying real product benefits and incorporating these into brand-consistent storytelling always pays off.

OUTCOMES

Excelling in the long-haul: a decade of mastered challenges

The outcomes of our long-term, continuous collaboration of over 15 years – an exceptionally long period of time that speaks for us and our client – are the greatest compliment for our product design team. During this time, ENGEL has been able to establish itself as the world market leader in injection moulding and is now seen as the absolute benchmark for its portfolio design and the benefits it offers.

ENGEL has succeeded in maintaining its desired leading position in the field of machine control in parallel with the technological development of operation and user interfaces. Starting with a vertically mounted user interface and a swing-out control unit (2006) to improve readability, through to the introduction of a touchscreen (2013) with all the advantages of the largest possible user interface, PESCHKE has been able to exploit the technological possibilities both for the user and for the overall appearance of the product in the design. The current machine control system is the perfect combination of improved ease of operation by means of the technological possibilities of a touch screen, individual adjustability and an appearance that impressively documents ENGEL’s claim to market leadership.

The highlights of our collaboration so far include the design of several specific products and product series:

 

No detail is too small to ignore

At ENGEL, we have also implemented a large number of small projects, all of which have contributed to the quality impression and brought with them enormous savings potential. It’s not always just about the big machine – sometimes it’s a conveyor belt next to the machine or additional ergonomic support for the operator that makes the big difference.

A CONCRETE EXAMPLE

“An injection moulding machine without perfect plastic parts should not exist!”

The implementation of this thought in connection with a new operating philosophy has been realised in the form of the so-called E-move. In addition to touch control, an operating element for the fine adjustment of the complex and cost-intensive injection moulds was to be a part of the machine control.

In the implementation, the two handle elements together with the rotary control formed the operating cockpit with 2K technology for better haptics, which can be considered the central operating zone: Having the machine in your hand – visualised in one detail.

ECONOMIC OUTCOMES

Intelligent design saves resources

Design, i.e. the design of products, should be seen as an investment. Intelligent cost savings through the reduction of parts in production and for the logistics of the cladding parts is not only an essential economic starting point, but also presents the possibility to plan and implement a consistent product appearance in the design. Across the entire portfolio of machines, the use of new materials and technologies, for example bonded, screen-printed polycarbonate panels or the use of negative plastics deepdrawing, has made it possible to both standardise the appearance and improve the cost situation.

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Get in touch!

Looking for a product design partner for your fantastic product idea? We’re here to guide you through the process from the very first draft to the finished product. Just send us a message – we’ll take care of the rest.

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Testimonials

WHAT OUR CLIENT SAYS

They have a very deep knowledge and understanding of how to set up a vision for the future. They offer solutions on how to break it down, how to set up an ecosystem, and how to connect products. They also have a deep technical understanding of marketing, and they create great designs when it comes to UI and product catalogues. Their full service is what makes PESCHKE great.

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Magnus Schepers, Project Manager 

Our customers confirm that the design and UX are great. Meanwhile, the PESCHKE team is highly flexible as they grow with us and our developers. Overall, we’ve had a great collaboration.

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Martin Dlouhy, CEO

We’re very happy with the quality of PESCHKE’s work and their feedback. They’re very responsive and helpful. They’re always focused on finding a solution that meets the requirements for manufacturing, but that is also satisfying for us from a design point of view.

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Denise Mandt, Founder 

Communication was very easy and fast. The entire team is motivated and helpful. Their fast responsiveness, eye for detail and patience for contradicting requirements is impressive.

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Elias Sheety, Project Manager 

PESCHKE was focused on fulfilling our objectives. Dedicated to meeting expectations, they produced functional and well-designed deliverables. Upon applying the design to the machinery, we noted an additional improvement regarding ease of use. Accommodating and responsive, the PESCHKE team was receptive to feedback and quickly implemented our idea in the designs.

Florian Mosgöller, Manager
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