Communication campaign and web-development for ZEISS Reverse Engineering
High-precision moulds are the prerequisite for high-quality injection-moulded parts. The correction process, i.e. the path to the finished tool, is accordingly complex. With the ZEISS Reverse Engineering software, at least 50% of the iteration loops are saved in this process and production can therefore be started more quickly. Based on a 3D scan of the finished injection-moulded part, the software automatically suggests corrections to the mould. These advantages were to be advertised through a communication campaign.
Together with the customer, the strategy for the communication campaign was developed. It was consistently oriented towards the user and the advantages of the software product. This was followed by the implementation of visual elements, first and foremost by the new key visual, but also a landing page for the corporate website, 3D animations and various print assets. A training concept for ZEISS Reverse Engineering including a series of tutorial videos was also part of the project and supports the project team at ZEISS with their internal and external communication.
The new concept was launched with great success at Control in Stuttgart, the largest trade fair in the industry.