ZEISS TEMPAR

Software interface design and marketing

KEY ISSUES & TASKS
The biggest challenges help you grow the most

Delving into the world of quality assurance and metrology

ZEISS TEMPAR was our very first contact with the topic of quality assurance and metrology. To create designs of highest quality, we had to learn the ropes of measuring room classification and audits: Knowing who you design for and what they need is the base for tailored designs that provide real added value, rather than just being nice to look at.

New processes, user personas and iterative development

The problems of the initial situation were quickly identified. During the next step, we had to identify the different users and understand their needs in more detail. The range of users was rather large, ranging from measurement technician to quality manager at C-level.

Based on our insights and findings, we redefined the entire process within the software. Our innovations began with the set-up process, including the process of adding measuring rooms, and extended from there to everyday use and data evaluation.

Furthermore, product development and interface design occurred in parallel and affected on another: Wireframes and test runs gave rise to new ideas and features, which were then continuously implemented in the interface design and communicated to the developers.

STRATEGY & PROCESS
Clear vision. Clear expectations. Reliable results.

Transparent and clearly defined processes are important to us. They allow both us and our clients to track our progress from project start to finish. In case plans change, we are able to act flexibly and in time. Our consulting competencies can be relied on during each and every step.

Interface redesign projects such as ZEISS TEMPAR follow our UX/UI design process. Find out more about our UX/UI design process here. Moreover, we drew up the marketing concept as well. Some of the insights that we gained from the process include:

01
Assessment & briefing

Two big challenges of the project became clear right from the start. One the one hand, rather than designing a new interface for a brand new software, we had to redesign the interface of an existing software solution. This meant that the new software design needed to be suitable for new customers as well as for existing customers who were already used to their workflow.  These two user groups have very different requirements; while logical changes that support the use of the software are great for new users, we had to make sure to also get existing users on board without making it too difficult for them to adjust to a new design and location of functions.

On the other hand, the project scope expanded considerably. Our client had come to us with the assumption that we would simpy make the new interface look better. What they didn’t know? That the entire structure of the interface would have to be renewed as it was not intuitive to use. Our service design » and UX/UI design team therefore worked together to set up a completely new process that our interface redesign could be based on.

02

Users, insights & strategy

Since various users from measurement technician to quality manager at C-level must be able to perform their tasks with the same software, it contains a range of different functions. To prevent users from being overwhelmed by this, we decidedly opted for a user role system.

With this system, functions are filtered by user. This means that only functions that are actually relevant for the user are displayed. On the one hand, the selective operating options reduce the user’s responsibility, and on the other hand, they provide security, especially in the corporate environment: In system-relevant IT infrastructures, users must not have access to functions that are not intended for them, meaning they cannot accidentally change processes through uninformed clicks.

03

Functional UX/UI development

In addition to the user role system, new functions were designed for the user:

  • Uncomplicated software setup via wizard
  • Important information is recognisable at first glance in a well-structured overview
  • A tile layout enables complete software customisation. This allows the user to build and manage screens themselves.
04
Visual design

Icons, colours and arrangement clearly support the information hierarchy and underlying functions. At the same time, they are adapted to the specifications of the ZEISS corporate design. Discreetly rounded corners, a minimalist design and other design details convey a modern, appealing and professional feel.

05
Marketing

The marketing concept was also included in the process and uniformly implemented in various predefined formats. We developed a 3D animation, brochures, infographics, flyers and key visuals to achieve the business goals set by ZEISS.

OUTCOMES
ZEISS TEMPAR Interface - The strategy pays off

One of the most beautiful aspects of design projects is the successful handover of a finished, high-quality product that completely fulfils the user’s requirements and makes everyday life easier. Our interface redesign and marketing concept for ZEISS TEMPAR achieved exactly that:

Easy interface to learn

The intuitive structure of the interface enables quick learning of the programme – for the ZEISS TEMPAR software solution as well as for the ZEISS TEMPAR app.

Reduced training time and required support

Along with a clear and understandable interface, the training time required to successfully use the software has been reduced. For the same reason, there is now less need for support, as many ambiguities and problems of the original design have been resolved.

Increase in sales figures

Thanks to the new interface and successful marketing, there was a significant increase in sales.

Consistent communication

The unified communication and marketing concept enabled consistent communication across all channels to strategically reach target groups and inform them about the new ‘face’ of the software as well as the reliable application possibilities in quality assurance.

Guideline for the future

ZEISS defined the ZEISS TEMPAR project as a benchmark for interface design and UX. It thus became the blue thread of corporate design specifications – and that of the group-wide interface design.

ZEISS TEMPAR was also the first Adamos app that ZEISS launched in its IIoT portal. A huge success for the small project team!

 

Interested in working together? We look forward to the challenge! Find your contact just below:

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Get in touch!

Interested in working with us? Contact me to discuss your project ideas! Let’s get right to the core of what you want to achieve so we can help you get there.

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TESTIMONIALS

WHAT OUR CLIENT SAYS

They have a very deep knowledge and understanding of how to set up a vision for the future. They offer solutions on how to break it down, how to set up an ecosystem, and how to connect products. They also have a deep technical understanding of marketing, and they create great designs when it comes to UI and product catalogues. Their full service is what makes PESCHKE great.

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Magnus Schepers, Project Manager 

Our customers confirm that the design and UX are great. Meanwhile, the PESCHKE team is highly flexible as they grow with us and our developers. Overall, we’ve had a great collaboration.

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Martin Dlouhy, CEO

We’re very happy with the quality of PESCHKE’s work and their feedback. They’re very responsive and helpful. They’re always focused on finding a solution that meets the requirements for manufacturing, but that is also satisfying for us from a design point of view.

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Denise Mandt, Founder 

Communication was very easy and fast. The entire team is motivated and helpful. Their fast responsiveness, eye for detail and patience for contradicting requirements is impressive.

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Elias Sheety, Project Manager 

PESCHKE was focused on fulfilling our objectives. Dedicated to meeting expectations, they produced functional and well-designed deliverables. Upon applying the design to the machinery, we noted an additional improvement regarding ease of use. Accommodating and responsive, the PESCHKE team was receptive to feedback and quickly implemented our idea in the designs.

Florian Mosgöller, Manager
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