A communication campaign is a strategic and coordinated effort to convey a specific message or set of messages to a targeted audience, with the aim of achieving a particular goal or outcome. Communication campaigns are used to raise awareness, promote products or services, influence attitudes and behaviour, and achieve other objectives. Communication campaigns use a variety of channels and tactics, including advertising, public relations, social media, direct mail, events and more. Effective communication campaigns require careful planning and execution. They build on market research, audience segmentation, message development, media planning and evaluation.

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