Intuitive, robust HMIs for machines and industrial systems: With clear information architecture, reduced complexity and consistent interaction, we enable safe, fast and error-free working – even under time pressure, when wearing gloves or in demanding environments. The result: greater efficiency, fewer operating errors and shorter training times.

We develop functional, durable product designs for machines and industrial plants. We combine technical requirements, ergonomics and brand impact to create coherent overall solutions. This results in products that are intuitive and safe to use, easy to maintain and showcase the value of the machine – from first use throughout its entire life cycle.

Complex products and processes are translated into easy-to-understand, high-quality 3D visualisations and animations. Whether for trade fairs, sales or training, our visuals bring functions, processes and advantages to life – even if the product does not yet exist in reality. This saves time and effort in explaining, shortens decision-making processes and increases persuasiveness.

Marketing solutions specifically for industrial products that require explanation – from strategic positioning and key visuals to digital campaigns and product communication via flyers, infographics, image films and landing pages. The focus is on clarity, relevance and technical credibility, so that complex services become understandable and have an impact on the right target groups.

We design and structure industrial software solutions – from web-based applications to embedded interfaces. Our main focus is on comprehensible workflows, clear user guidance and technical feasibility. The result is software that supports processes and handling, can be integrated into existing systems and remains scalable in the long term.

Work contexts, usage situations and physical as well as cognitive stresses are analysed. Based on this, we optimise products, interfaces and workplaces in terms of usability, safety and efficiency. The result is solutions that reduce errors, minimise stress and increase acceptance – measurably and sustainably.