Industrial design

All about the
EXTERIOR
Industrial design that drives your success

Successful product design starts with a deep understanding of your customers and their needs. As design experts and consultants in industrial design and HMIs with over 50 years of experience, we combine technical expertise with innovative approaches to create bespoke solutions for capital goods and technically complex products.

Your benefits at a glance

  • User-centred designs: For products that are intuitive and efficient to use.
  • Optimised manufacturability: Streamlined production processes supported by solid technical knowledge.
  • Sustainable competitive advantage: Future-proof and cost-effective solutions.

Sustainability as a guiding principle

Through our Circular Design strategy, we develop products and services aligned with the principles of a circular economy. Together, we reduce resource consumption, waste and emissions – delivering genuine sustainability and long-term success.

Why collaborate with us?

  • Expertise in production engineering, ergonomics and materials science
  • Strong partnerships built on shared goals and mutual respect
  • Tailored solutions for your business and your customers

01
Product concepts & design consulting

  • Workshops and consulting, support for startups
  • Definition of success criteria and visualisation of USPs
  • Evaluation and improvement of usability, working conditions/ergonomics and safety, including the use of mock-ups
  • Starting points for the planned design development
  • Application of new technologies and materials, platform and common part strategies
  • Development of product families, modular and building block systems
  • Supporting the development team in the implementation of the design
  • Integration of Circular Design for sustainable developments
Designbesprechung mit Senior Produktdesigner Matthias Peschke

02
Research & design analysis

Sound insights and forward-looking perspectives to optimise your projects for current and future challenges:

  • Analysing the current situation
  • New directions, trends and opportunities
  • Market and competitor analysis focussing on design, innovation and new approaches
  • Standards, regulations and future legal developments
  • Influences from areas outside the industry
  • Examining starting points in related design areas
Designanalyse, Trends und Designmöglichkeiten für das Modul

03
Innovation & design visions

Fundamental question with a broader perspective: ‘Where could the development of the product lead in the future?’

  • Conceptualisation and development of design studies
  • Visualisation of product visions and new approaches
  • Analysis of trends in design and technical possibilities
  • Independent evaluation and analysis by our design experts as external observers, free from the constraints of current technical feasibility and organisational circumstances
Designstudie eines Fernglases mit Skizzen

04
Redesign

Instead of completely redesigning an existing product, it is often possible to optimise it through redesign:

  • Adjusting existing products to optimise costs or accommodate technical changes
  • Improvements for assembly, maintenance, logistics, transport, etc.
  • Modifications in the selection of colours, materials and surfaces
  • Improving workplace safety and meeting accessibility requirements
  • Incorporating Circular Design and Service Design
Unterschiedliche Designoptionen des Bedienrads einer ENGEL Maschinensteuerung

05
Product & industrial design

Complete design process for the development of a new product – from workshops and analyses to product strategy, design concepts, prototypes, as well as support during technical implementation and beyond:

  • Research and analysis of the current situation, market and competitors
  • Prototyping based on design concepts
  • Implementation of design concepts in collaboration with engineering
  • HMI design of control panels and interfaces
  • Network of developers, engineers, consultants and researchers to support with technical implementation and additional requirements
  • Project support through to market launch
  • Design follow-up
Hochauflösender NanoOne 3D Drucker von UpNano mit bio Zusatzmodul

HMI design for industrial machinery: hardware and interface from a single source

We are your partner for comprehensive HMI design: from concept development to intuitive UX & UI designs, touch operation and ergonomics, all the way to the design of physical control elements such as buttons and knobs.

Our solutions are already enhancing the usability, workplace safety, and flexibility of HMIs like Bekum Control 8.0 and ENGEL CC300. Good HMI design creates value on all levels: shorter onboarding times, higher cost efficiency, positive user experience, process reliability, ergonomic working conditions and more.

Planning your next HMI project?

Contact us – together, we’ll develop control panels that are both functional and aesthetically pleasing.

Request HMI Design

06
CAD & visualisation

We bring your ideas to life and support you with stunning visual representations of your product:

Produktrendering einer Spritzgießmaschine in einer Produktionshalle

Product & industrial design: the process

To launch a strong product on the market, we guide our clients through tried and tested process steps. These start with workshops and analyses to understand the end users, their needs and our clients’ options. This enables us to set up a solid product strategy. From design research to design concepts, 3D visualisations and prototypes, the process continues to support during technical implementation and potential revisions. We are happy to assist you up to market launch and, if desired, provide a communication strategy with marketing content for your product.

Sustainable product development? With Circular Design!

Our industrial design service delivers future-oriented solutions – and circular design is a key element. Discover in our blog article how this design approach revolutionises the product lifecycle, reduces waste and emissions, and creates added value; not only for the environment but also for your finances:

Product & industrial design
SELECTED PROJECTS
ENGEL AUSTRIA GmbH
HMI – Control unit CC300 plus

Ergonomic and customisable control unit with touchscreen – enabling the efficient execution of complex operations.

UpNano GmbH
NanoOne 3D printer

Optimal usability and distinctive design for the fastest high-resolution 3d printing system on the market.

ENGEL AUSTRIA GmbH
Industrial design

… and design management; integrating brand values, ergonomics and safety across various series of ENGEL injection moulding machines.

BIOROWER Handelsagentur GmbH
Smart rowing machine

Dynamic, modern product design for the Biorower S1club Ergometer, enabling realistic training and data tracking via app.

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Matthias lächelt in die Kamera

Why we’re the right partner for your project

We combine our industry-specific expertise with our ambition to make your product a success. By placing your customers’ needs at the centre, we deliver solutions that balance technical feasibility, efficiency, ergonomics and future-readiness – all wrapped in compelling designs. Partner with us to create a user-centred, sustainable solution! Contact us for a free initial consultation, we’ll take care of the rest.

Contact us
Our clients choose us for a reason:

Because we choose them. Choosing means committing.
Going all-in. Delivering.

We believe in our clients’ vision and know one thing for certain: The only route to our success is to make our clients successful too.

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