DIGITAL MARKETING & CONTENT
All about the
NARRATIVE
Simone taking notes on print brochure wireframes | marketing strategy content creation Vienna

Digital Marketing & Content

PESCHKE is a leading digital B2B marketing agency. Our team of digital specialists uses an extensive toolset and in-depth expertise to reach your specific niche markets and target groups with precision. We offer comprehensive services in the areas of strategy, consulting, ideation, concept development, storytelling, content creation and campaign management.

With us, you have a strategic consultant, creative stimulus provider and solution-orientated implementer. We design communication because we are convinced that this is the only way to create meaningful conversations. Our goal is always to encourage interaction, as this forms the basis for every sale.

What we are not

We are not a classic advertising agency. Our main goal is not to win the latest design awards (although we have won our fair share). Rather, we are a team of experts with diverse backgrounds, such as communication and information design, copywriting or social media management. We specialise in marketing campaigns that revolve around technical products such as extrusion systems, coordinate measuring machines or injection moulding machines. Communicating these niche products with passion is our strength.

01
3D & Motion Design

Our service for 3D animations, renderings and motion graphics combines technical understanding with the emotional design of moving images. We translate your technology, services and USPs (Unique Selling Points) into impressive images and animations for your customers. From idea to concept to implementation, every phase of the project is carefully planned to ensure the highest quality.

The focus is on the benefit for the end user: we create high-quality animations and renderings that are aesthetically pleasing and informative. All our projects aim to capture the customer’s attention and convey complex information in an understandable manner. Details, precision and stylistic confidence are crucial to optimally present the functionality of the products.

The entire process from idea to concept to implementation is carried out across a wide range of disciplines such as 3D modelling, shading, lighting, animation and motion graphics to deliver first-class results.

Motion graphics refers to the creation of dynamic 2D elements that convey your messages and data in a visually appealing way and make complex information easy to understand. More about motion graphics here in section 07 – Post-Production.

3D-Visualisierungen für Messen: Beispiele für 3D-Animationen von PESCHKE

02
Social Media

Our social media management service optimises your presence on platforms such as LinkedIn, Instagram and YouTube. With years of experience in social media communication, we can ensure that your brand communicates clearly and consistently.

We identify the specific interests of your community through detailed analyses. Based on these, we develop customised strategies and concepts for your social media channels. We take care of all content planning and implementation to ensure that your content is consistent and targeted. This also includes the implementation of employer branding measures to strengthen your employer reputation.

Our integrated approach and focus on high quality ensure that your brand is presented to its full potential and that your target group is addressed effectively.

Social Media Kampagne auf Instagram

„The product is so complex – it cannot be communicated through social media!“

The social media budget is exhausted, the defined goals have not been achieved and the marketing team is frustrated. The culprit is quickly named: “The product is simply too complex for social media!”

But is that really true? In most cases, the problem lies elsewhere: on LinkedIn, users decide within 0.5 seconds whether to read a post or not – that is less time than it takes you to read this sentence. Therefore, it is essential to attract attention quickly and with lasting effect.

Let’s talk about your social media challenges!

03
Campaign Development

As communication and digital marketing specialists, we offer customised product campaigns that deliver your messages to the right target groups in a targeted and effective way. Our many years of experience in communicating technical content enable us to present complex products in an emotional and understandable manner.

Our work begins with sound user insights that provide knowledge about the needs of your target group. Building on this, we develop a strategy and a customised concept with the right media mix. We support you from the identification of the target group through content planning to the rollout of the content created by our design team.

A central contact person coordinates the entire process to ensure seamless communication between all stakeholders. Our process-based approach guarantees structure and consistency.

The quality of our work is reflected in our campaign monitoring and data analysis. We track the success of your campaigns in real time and use various analysis tools for continuous optimisation. Our integrated approach ensures that your products are optimally presented and successfully positioned on the market.

Konzept für eine Produktkampagne

Focus on technical details instead of customer benefits?

The campaign for the new, innovative product is running and customers are still buying the competitor’s outdated product. Perhaps this is because the target group has not understood the added value of the product or its use. Technical specifications are important, but they do not explain why the product is relevant for the customer.

Do you have a similar problem? Contact us, we will solve this challenge together.

04
Copywriting

We develop concise and compelling texts that convey your message clearly and with purpose. This includes claims that make your products unique and recognisable. We also write texts for web and social media that strengthen your online presence and reach your target group with impact.

We also specialise in content planning and writing for newsletters. We develop customised content that appeals to and informs your subscribers. From topic identification to structuring and final copywriting, we ensure that your newsletters are not only read but also appreciated. Our content is designed to engage your readers and build a long-term relationship with your brand.

Additionally, we offer the creation of professional press releases that communicate your company news in a succinct and media-friendly manner. We know how important it is to provide journalists and editors with relevant and well-formulated information.

Copywriting für eine Mail-Kampagne

Marketing and engineers speak two different languages

One group is talking about leads, ‘Reasons to Believe’ and user personas, while the other is discussing the manufacturing tolerances of the CNC part and the CAD import via .SLDPRT. Between them, the product manager is desperately trying to create some form of mutual understanding.

Every department has its own language – fortunately, we have an interpreter for almost all of them!

Are you familiar with this situation? Contact us.

05
Video Production

We understand the specific requirements and challenges associated with the visualisation of technical products and processes. We translate these into videos that are both informative and visually impressive.

We focus on image films, social media content and explanatory videos that are enriched by 3D animations, CGI and motion graphics. Our videos are characterised by their high aesthetic quality combined with a customer-friendly presentation of technical information.

Thanks to a tried and tested network, we can offer all aspects of video production from a single source. From concept to filming to post-production, you have a single point of contact who coordinates the entire process and ensures that your projects are implemented efficiently and seamlessly.

Behind-the-Scenes Eindrücke einer Filmproduktion

06
Online Communication

Our online communication service includes the complete set-up or optimisation of your online communication strategies. We conceptualise, design and programme websites, online portals and landing pages that strengthen your digital presence.

We are your one-stop shop for digital marketing and cover all areas of online communication – from the initial concept to the final programming. Whether it’s an extensive corporate website or a teasing page for a product launch, our experienced experts guarantee the highest quality and efficiency.

Our integrated approach and proven processes ensure that your new online communication is seamlessly embedded into your overall digital strategy, but also works perfectly as a stand-alone service.

Our Digital Marketing & Content process

Every project is unique, but there is a tried and tested procedure. For large marketing campaigns involving numerous materials and media, the process consists of the following phases and steps:

Digital Marketing & Content
SELECTED PROJECTS
Carl Zeiss AG
Communication campaign

…for ZEISS Integration Series: customisable CMM solutions for quality assurance in the areas of loading, operating and automation.

Carl Zeiss AG
Strengthening the brand image

For the 2D and 3D X-Ray product range ZEISS BOSELLO, we implemented a campaign that emphasised the robustness of the machines.

Exelliq
Image film & folder

Exelliq is a global leader in extrusion. We created an image film and folder to communicate the company’s advantages.

Carl Zeiss AG
Communicating product benefits

Thanks to numerous features, ZEISS DuraMax is the perfect CMM for quality assurance directly in the production environment.

ENGEL Austria GmbH
Product animations

ENGEL injection moulding machines are up to 25 m long and difficult to access for filming; our high-quality 3D animations are the solution.

Carl Zeiss AG
Marketing campaign

Comprehensive and customer-centred communication project for the multi-purpose coordinate measuring machine ZEISS CONTURA.

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Contact us!

Do you have a technical product that you want to communicate? Whether you need an informative 3D animation, social media post, website or extensive communication campaign, we are happy to support you. Just send us a message and we’ll take care of the rest.

Contact us
Our clients choose us for a reason:

Because we choose them. Choosing means committing.
Going all-in. Delivering.

We believe in our clients’ vision and know one thing for certain: The only route to our success is to make our clients successful too.

Let's turn your vision into reality!

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    You’d prefer to contact us directly? Of course! Here’s how to reach us:

    You’d prefer to contact us directly? Of course! Here’s how to reach us:

    Mail: contact@peschke.at

    Tel: +43 1 47 07 922

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