3D & Motion

All about the
DIMENSIONS
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Introduction & strategy

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Introduction & strategy

Every 3D project starts off with an initial meeting to discuss the project, gather relevant information, provide consultancy and an orientation of what’s to come, as well as for the client and our project team to get to know one another.

Based on the provided information, we then carry out the overview planning and estimation of costs, scope and time. We also define a first storyline draft or core message we want to communicate.

Most of our 3D projects are part of a larger marketing strategy and content campaign, allowing for a cross-task, uniform narrative for various marketing channels.

Before we then delve into the actual project, we plan it in detail and draft a clear offer that defines services, costs, information about conditions and availability, and includes a timeline suggestion.

Concept & storyboard

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Concept & storyboard

The first step of any animation is the definition of colours, mood, style, speed, brightness and other factors that guide and influence the final video. References for similar looks support everyone’s visual understanding and provide a base for discussion.

Storytelling is also the first step of the practical work and summarises the whole story in a paragraph to express the goal of the video.

When the storyline is approved, we develop the structure for the intro, the main part and the outro of the animation. Scenes and shots are then numbered, placed in order and sketched – the result is the storyboard.

We present the client with the output of this process and provide them with a specifications sheet. If the storyboard is approved, we coordinate everything with the project team and start to animate!

Animatic

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Animatic

Rather than rendering in final quality right away, we start off with an animatic, i.e. the rough first animation of every shot. Animatics are very adaptable and efficient at this stage, meaning that client feedback can be incorporated more easily compared to time-consuming changes to a more developed animation.

Rough modelling is also a part of this step where objects in scenes are represented by placeholders. This gives a feel of the scenes and allows our clients to give feedback about the general direction early on.

Once all the feedback has been implemented and we have the clients’ approval, we get to the final 3D design.

Shading & lighting

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Shading & lighting

Material textures and lighting are required for detailed 3D design and a photorealistic look. Shaders are used to influence the texture, colour and other aspects of 3D models.

Lighting describes the process in which the light sources of the 3D environment as well as shade, shadows and reflections are created.

Raw render
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Raw render

Once the image is rendered with shaders and lighting, we are getting closer to a final sequence. However, these “raw renders” do not yet have a photorealistic effect.

Thanks to our on-site render farm, the entire production process takes place in-house without any sensitive customer data being passed on.

Compositing
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Compositing

The next step is compositing: the individual layers of a shot are combined and harmonised to create the overall composition.

Post-production stage
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Post-production stage

Motion graphics, which are animated texts and graphic 2D animations, are added to support the message of the video and to embellish it.

Brightness, colour, contrast and saturation are subsequently optimised for the final look.

To round it all off, we have editing and sound: All scenes are cut and arranged in the right sequence, and suitable music as well as sound effects are researched and added to the animation.

Now we have a finished 3D animation!

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Get in touch!

In need of outstanding animations, emotional storytelling and 3D product rendering? Our dedicated 3D & motion design team knows how to build up a story through breath-taking visuals. Just send us a message – we’ll take care of the rest.

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3D & Motion Design

SELECTED PROJECTS

Austrian Airlines AG

Renderings & Animations

Photorealistic 3D visualisation of the new aircraft design, including presentation images and animations in breath-taking sceneries

ENGEL AUSTRIA GmbH

Product animations

ENGEL injection moulding machines are up to 25m long and difficult to access for filming; our high-quality 3D animations are the solution.

BSH Hausgeräte GmbH
3D animation

Educative 3D animation for the innovative FDU (Flat Die Unit) technology to support BSH with their internal communication

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CASE STUDY
3D-Visualisierungen für Messen: Beispiele für 3D-Animationen von PESCHKE
3D visualisations for trade shows

As experts for industrial communication, we create persuasive animations, VR visualisations and more. These support a successful trade show presentation and bring a multitude of benefits.

Show case study
Our clients choose us for a reason:

Because we choose them. Choosing means committing.
Going all-in. Delivering.

We believe in our clients’ vision and know one thing for certain: The only route to our success is to make our clients successful too.

Let's turn your vision into reality!

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    You’d prefer to contact us directly? Of course! Here’s how to reach us:

    Mail: contact@peschke.at

    Tel: +43 1 47 07 922

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