One of our greatest strengths is that we are not only design experts, but also service designers » and experienced consultants. We therefore have the ability to assist our clients in a wide range of tasks, as well as to implement these tasks in a manner that fits into a wider narrative and strategy. We develop the strategy specifically for our clients to meet their external and internal communication needs.
We particularly love developing and implementing entire marketing campaigns to play to our full set of strengths. But also, because it is truly rewarding to see a full campaign through from start to end and for a range of strong designs, a clear message and enticing marketing assets to come to fruition.
So, what does our marketing process look like?
As with all of our projects, we start off with an initial meeting so that we and our client can get to know each other. This presents the opportunity to discuss our client’s existing project ideas and objectives, which allows us to identify how we can best support the project and which benefits we will be able to contribute.
A stakeholder workshop subsequently helps us analyse the project in terms of project environment, target group, strategy and order of events. Getting familiar with the product is equally important. Together with our client, we compile project-relevant information into a briefing document, which then serves as the base for our cost calculations, the definition of project phases and a timeline.
Once the project objectives are clear, it is an essential step to assess and document the status quo: Where are we at right now? To which extent is the client’s current communication style compatible with their brand? Is there any feedback about our client’s previous campaigns that we can incorporate and gain important inputs from? What are the advantages and disadvantages of the product? We need to understand the product and market situation in detail.
Typical factors to establish include:
These inputs are all part of our thorough market analysis so we can next identify and research the target group.
Understanding our client’s target group is quintessential for understanding what motivates and mobilises their consumers and which methods will therefore help guide them to the desired action. In particular, we look at the following two aspects:
All of these strategy-related aspects are professionally analysed as part of our profound service design process, which we implement in all of our projects. Read more about our service design process here ».
Now this is the phase where it gets really exciting for us and where we get down to the nitty-gritty of what and how exactly we want to communicate to motivate the end consumers. This requires a strong communication concept, which we don’t take lightly: What we establish in this phase forms the foundation which all marketing activities and communication are built on – and therefore influences the success of the campaign considerably.
Communication concepts have to be bulletproof and hit the sweet spot. Consumers are overwhelmed with hundreds of messages of all forms every day. To stand out, you need to present something that your target group really relates to and which is a pain point in their day-to-day life which you – and ideally only you – can provide the much needed relief for. And of course this has to be believable.
So, how do we arrive at such a strong concept? In essence, it requires three ingredients which we just briefly mentioned:
Okay, so now we have the concept – how do we get from here to strong, successful marketing materials? For the next step, the concept needs to be translated into a concrete plans of actions which requires the following three components:
Now finally, the part our clients love the most because they get to see visible results: the creation of content based on the previously defined parameters.
Content can include any of the following:
When creating content, there are several elements we pay particular attention to, or offer as part of our campaigns:
Brand identity is as much as the genetic code of a brand – and the logo the visualised essence of it. Style, shape and colours determine within milliseconds how consumers perceive a brand. Influencing the brand perception therefore requires sensitivity and a deeper understanding of the matter, which is gained from experience. The subtle art of corporate design is one of our core competences which we have developed and mastered over the course of more than 50 branding projects.
Marketing 101: Advertise in places where you will reach your target audience. The internet has become one of the most important marketing channels in most cases, meaning a considerable amount of marketing resources should be devoted to the creation of digital ads.
We develop goal-oriented advertisement plans that are aimed at the specific needs of a given target group. In doing so, we ramp up the effectiveness of your ads – and you’ll soon see your conversion rates go up.
Social media is only a buzzword if you haven’t got a strategy for it. A strong, attention-garnering and goal-oriented social media strategy requires a clear roadmap and a consistent image. We support you with the concept and production of image and video content and provide visual guidance for the look of your social media feed and ads.
When it comes to social media and ads, monitoring and analytics are not to be neglected. We analyse the success of our marketing measures and make continuous adjustments where needed to reach your target audience even better.
Companies without an online presence play with very bad cards. We help you create your digital brand image or your campaign webpage. To do that, we develop a strategy and matching expedient digital solutions together. Depending on the project, we suggest solutions ranging from customised hardcoded web solutions to CMS solutions such as WordPress.
What you don’t measure, you can’t improve on. With the use of several analytics tools such as Google Analytics & Ad Words as well as SEO and ASO tools, we provide you with a clear overview of the current developments of your web presence and various digital channels.
We analyse the user behaviour of your online visitors and generate valuable insights that help us keep your campaign in optimal conditions and to make regular adjustments for even greater benefits.
Great products deserve attention. Wondering how you can effectively reach your target audience? Through our comprehensive, cross-platform marketing campaigns and compelling content. If you want your product to shake up the market too, just send us a message – we’ll take care of the rest.
Intuitive software interface design and marketing concept for ZEISS TEMPAR: The comprehensive and reliable monitoring system for measuring rooms.
Be it copy, project management, design checks or website development: Cornelia’s detail-oriented and attentive eyes hardly miss a thing. She plays a key role in team coordination, takes a proactive and solution-oriented approach to project tasks and places great value on the solidarity of everyone involved.
Alexander has passion for communication and strategy and excels at making data-driven, informed decisions. He is always on a mission to optimise internal processes and to squeeze out the last possible amount of quality and competitive edge for our clients. He is a driving force, true to his word and always has an open ear, even in intense phases.
Katja is the strategic addition to the creative team and keeps track of all relevant processes. In addition to PESCHKE’s financial matters, her passion is the topic of service design, as well as the associated intensive consultation with clients. The human component is always at the centre.
You’d prefer to contact us directly? Of course! Here’s how to reach us:
You’d prefer to contact us directly? Of course! Here’s how to reach us:
Tel: +43 1 47 07 922
Sure! Directly book a non-binding initial consultation to share your vision and ideas with us – free of charge, of course. We look forward to meeting you!Book appointment