UX design focuses on the overall user experience of a digital product: whether users can achieve their goals easily, efficiently and clearly. This includes structure, workflows, information architecture, interaction logic, content and usability. UI design is an important part of this and translates these foundations into a visual interface with layouts, components, colours, typography and interaction elements. In short: UX defines how a product works and is experienced; UI makes this experience visible and usable.

UX design helps companies make digital products more user-friendly and competitive. A well-designed user experience can reduce errors and drop-offs, increase frequency of use and improve satisfaction among customers or employees. Especially in complex applications such as HMIs, portals, apps or B2B software, UX design ensures that functions are not only available, but also understood and used effectively. Reducing operating errors and shortening training times through intuitive HMI and B2B software structures can also lead to measurable cost reductions.

The duration depends heavily on the scope, the complexity of the system and the desired level of detail. A compact UX audit can often be carried out in just a few days, depending on the project. Research or testing sprints often take one to two weeks, while a full UX/UI project with research, concept development, prototyping, testing and handover to development requires more time. At the beginning, we define the objective, scope and suitable project phases together.

UX design should start as early as possible – ideally during the strategy or concept phase. The earlier user needs, workflows, usage contexts and technical constraints are understood, the better product decisions can be based on them. UX can also be valuable for existing products, for example through a UX audit, testing or the optimisation of specific workflows.

Depending on the task, we use methods such as UX audits, user research, personas, user journeys, flow maps, use cases, user interviews, field studies, information architecture, navigation design, wireframing, prototyping, UX writing and UX testing. For existing systems, we analyse the current state, identify optimisation potential and derive concrete recommendations. For evaluation, we work with established UX principles, usability heuristics and standards such as ISO 9241-110.

The success of UX design can be measured using qualitative and quantitative criteria. These include task success rate, completion time, error rate, drop-off rate, number of support requests, user satisfaction, support effort or feedback from usability tests. For websites or digital products, additional metrics such as conversion rate, usage frequency, dwell time or funnel drop-offs can also be relevant. In short: UX outcomes are measurable, which means a return on investment can be clearly defined.

UX design can be flexibly integrated into existing development processes — for example as an upstream research and concept phase, as ongoing sparring during agile development or as a targeted audit of existing solutions. The results are prepared in a way that is useful for product management, design and development: for example as user journeys, wireframes, prototypes, design specifications, testing results or prioritised measures.

Yes. We support both new digital products and the optimisation of existing systems, interfaces and workflows. We analyse existing applications from the users’ perspective, identify potential and develop concrete improvements. This can range from individual screens or workflows to comprehensive interface redesigns — for HMIs, B2B software, portals, apps or specialised industrial applications.