In design and marketing, insights refer to a deep understanding of customer needs, motivations, and behaviours that can be used to inform and guide the development of products, services and marketing strategies. Insights are often derived from data analysis, customer research and market trends. They can be used to uncover hidden needs, identify opportunities for innovation and create more effective and targeted marketing messages. Effective use of insights requires a deep understanding of the customer journey and the key touchpoints where customers interact with a brand or product, and may involve techniques such as persona development, user testing and A/B testing to validate and refine insights. By leveraging insights to inform design and marketing decisions, organisations can create more compelling and effective products and campaigns that resonate with customers and drive business growth.

To learn more, read our blog article on the three essential elements of marketing: insight, benefit and reasons to believe