If you want your digital products to appeal to users, they need a strong design. This includes an appealing look, but what matters most is flawless functionality. A product must be intuitive and pleasant to use, without the user feeling the complexity behind it. To fulfil this, the design must be user-centric.
How do we achieve all this? With UX/UI design – the holistic design of the user experience. Read on to find out why a positive user experience is essential for your product, what needs to be considered in interface design and how accessibility is integrated into all of this.
October 18, 2024
No! UI (user interface) is a part of UX (user experience), or rather both areas can be seen as separate disciplines in the design of interactive interfaces. They are closely linked, but still have a different focus.
UX design deals with the basic structure and the needs of the user. UI design focuses on the visual elements of the interface and builds on the structural design.
UX design defines and optimises the interaction between the user and the product or service. This is essential in order to create competitive, user-friendly and accessible products that meet the expectations of a diverse user base.
To achieve this, the needs of users are identified and taken into account in the design. Frustration, site abandonment and the resulting loss of sales can thus be avoided.
An ideal user experience motivates repeated use. This strengthens customer loyalty and increases conversions.
In UI design, our designers focus on the visual layout and interactive elements of a product. This refers to the design of buttons, menus, icons, colours, typography and other visual elements.
The aim is to create an aesthetically pleasing and intuitive user interface with an easy-to-use visual design.
Our clients often refer to UI design as the entire design, but it is the final part that builds on the UX design – meaning that UI does not work without UX and is part of the whole process.
In UX design, we consider the who, why, what and how of product use:
A good user experience creates a balance between the three main aspects of a product:
The overlap of these areas forms the ‘sweet spot’. In this sweet spot, all three aspects of a user-friendly product are harmoniously integrated to maximise the company’s success.
UI design is based on aesthetic design, user-friendliness and technical efficiency. The following principles and requirements are taken into account:
An essential part of every UX/UI process is the integration of the Web Content Accessibility Guidelines (WCAG). These form the basis of the new EAA (European Accessibility Act) for accessible products.
Accessible applications must be easy to navigate and use, understandable and robust; however, these characteristics automatically make up a good user experience (UX) for everyone.
Improving accessibility therefore always improves the UX for all users. We achieve this, for example, through:
In addition to the structural aspects just mentioned, there are factors in the visual design that are essential for accessible digital design:
We take care of your entire UX/UI project, from initial research to technical implementation. We also offer partial services, such as analysing your existing design for optimisation potential.
You can find out more about our services on our UX design service and UI design service pages. To get an idea of a typical UX/UI project workflow, you can take a look at our UX/UI process here.
However, the best thing to do is simply contact us for a non-binding (free of charge, of course) initial consultation. We are happy to answer your questions and discuss various options with you that are best suited to your individual project. We look forward to hearing your project idea!
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Tel: +43 1 47 07 922
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