A User Journey describes the steps a user takes to achieve a specific goal within a digital product. It begins with the first contact, such as through a search engine or an advertisement, and ends with the desired action, like a purchase or registration.

The first stage of the User Journey is awareness, where the user recognizes a need and starts searching for solutions. This leads them to various channels such as search engines, social media, or directly to a website. In the next phase, consideration, the user gathers information, compares options, and evaluates how well the product meets their needs. This phase is crucial, as user experience and content quality are highly significant here.

In the final phase, decision, the user makes a choice and takes an action, such as purchasing a product or filling out a form. A deep understanding of the User Journey enables companies to optimize the user experience and increase the likelihood that the user will achieve their goal. A seamless and positive User Journey is essential for the success of digital products.

A central aspect of the User Journey is the user experience (UX) and the user interface (UI). UX deals with the emotions and attitudes of the user towards the product. A positive UX ensures that the user can easily navigate through the different phases of the User Journey. The UI plays a crucial role here, as it encompasses the visual and interactive design that facilitates and makes the user interaction pleasant.