User Interface (UI) refers to the graphical elements and controls that enable users to interact with software applications, websites or other digital products via their screens. UI design encompasses the layout, structure and visual elements of a digital product, as well as the interaction design that defines how users navigate and interact with the product. The primary goal of UI design is to create a user-friendly interface that is intuitive, easy to use and visually appealing.

UI designers are responsible for designing and testing user interfaces to ensure they meet the needs of users as well as the overall goals of the product or service. Some of the key elements of UI design include buttons, forms, menus, dropdowns, icons, typography, colour schemes and many more.

UI is closely related to UX / user experience

Find out more about our UX/UI design process here