User experience (UX) refers to the overall experience that a user has while interacting with a digital product or service, such as a website or mobile app. UX encompasses a wide range of factors, including ease of use, accessibility, visual design, information architecture and usability. The primary goal of UX design is to create an experience that is engaging, intuitive and enjoyable for users. UX designers work to understand the needs, goals, and behaviours of users, and use that information to design interfaces and interactions that are effective and efficient.

Some of the key elements of UX design include user research, prototyping, usability testing and analytics. Good UX design should aim to create a seamless and enjoyable experience that encourages users to return to the product or service again and again.

UX is closely related to UI / user interface

Find out more about our UX/UI design process here