User interviews are a qualitative research method in UX/UI design used to gain deeper insights into users’ needs, expectations, and experiences with a digital product or application. In direct conversations, users are asked about their behaviors, preferences, and any challenges they face to better understand their perspectives. These interviews help designers validate hypotheses about usage and interaction and identify areas of the design that may need improvement. The insights gained are valuable for developing user-centered solutions tailored to users’ actual needs and desires, ultimately enhancing user satisfaction.