At large industrial fairs, it is crucial for your booth to stand out against the competition. Doing so requires a lot of preparation. Besides logistical planning, it takes suitable materials and visualisations for the booth since complex technical processes and large production facilities often cannot be presented live.
At PESCHKE, we are experts in trade show visualisations of industrial machines and technical products, particularly in the plastics processing industry. We carry out 3D visualisations for trade shows entirely in-house. These include 3D animations, complete with concept and storyboard, as well as interactive VR and print materials. Engaging trade show content draws the attention of potential customers to your booth and communicates the advantages of your product in an exciting way.
Simultaneously, the content serves as a basis for further marketing through joint planning with the client. For example, the materials can be used for sales activities, online communication (website & social media) and for a campaign or product launch. Read on to find out exactly how 3D visualisations can work for your booth and product communication.
3D visualisations for trade shows
Animations, VR & print
ENGEL
ZEISS
ELMET
Bekum
Siemens
3D & Motion Design
Digital Marketing & Content
PESCHKE is on-site at the biggest trade shows. Would you like to meet us at one of the next trade shows? We look forward to learning more about your company and products.
Feel free to schedule an appointment with us at:
3D animations catch the eye of trade show visitors and are the ideal communication medium for trade shows to explain complex technical and large products as well as processes. But how exactly can 3D visualisations for trade shows be used to take full advantage of their diverse benefits?
Space is often a limiting factor in trade show booths, but a screen that can be easily integrated into the booth is sufficient to play 3D animations. Products can be depicted from all angles and the inside, individual machine parts can be hidden or highlighted, and we can zoom in on small parts in high resolution or zoom out to show an entire production facility and related processes. The possibilities are almost limitless.
In this way, products become tangible and their advantages understandable. How does this look in practice? You can see it in our showreel below or on our project page for 3D animations for ENGEL for numerous Fakuma and K fairs.
Virtual Reality (VR) offers many advantages for trade show booths:
Great products deserve attention. You can effectively reach your target audience even at heavily attended trade shows through our 3D animations and VR installations. Are you looking for a partner for trade show visualisations or would you like to be advised on the topic?
Feel free to schedule a non-binding consultation or write to us at contact@peschke.at – we look forward to your message and learning more about your company and products.
Virtual Reality and moving 3D visualisations at trade shows are impressive and enhance a booth – but you can’t take them with you. For this, traditional print materials are still very well-suited.
Modern brochures and flyers that are printed in high quality convey a positive impression and a valuable overview of the offered products and services. They are a good basis for comparing different products and trade show visitors can mark interesting products in the folder, etc.
Brochures and similar materials can, of course, also be used outside of trade shows. Once a flyer or other print product is designed, it can also be made available digitally: send it to interested parties electronically or make it available for download on your website.
We can also create infographics, key visuals, posters, notepads and other print articles for you.
Trade show halls are noisy, large, stuffy, hot and crowded. On top of that, countless media and flashy trade show booths vie for the attention of visitors. To stand out and reach your target audience, communication that quickly and efficiently connects with attendees is required – with VR and 3D animations, you achieve exactly that.
Often, the products and processes presented at industrial trade shows are technically highly complex. Explaining them without supportive visualisations is nearly impossible. Similarly, in many cases, it is difficult to show technical processes using actual production machines. These cannot always be transported, do not work in isolation, or the processes to be shown happen inside the plant or are so hidden that they cannot be well presented to trade show visitors. 3D animations can convey this complexity in an understandable way by visualising the functionality of machines or the processes in production, for example. Time is also a relevant factor here: explaining things works much faster with the help of 3D visualisations, leaving more time in customer conversations for other relevant topics.
It is often just as difficult to clearly showcase the unique features and advantages of a product. 3D animations are an ideal medium here as well to communicate the USPs and thus help convince potential customers and influence their purchasing decisions.
At trade shows, there is often limited space for product presentations. By using 3D animations, companies can showcase products that are too large or too heavy for a physical presentation. This allows for a wider range of products to be presented without having to deal with logistical challenges.
When it comes to technically complex products, emotions are not automatically considered, but technical aspects can also be prepared in an exciting manner to ignite passion. In addition to purely presenting product features, 3D animations can be used to create an emotional bond with the products by addressing customers on a personal level through appealing visualisations and storytelling.
Wether Fakuma, Control, K, NPE, Glastec, HANNOVER MESSE, bauma, LIGNA, EMO Hannover, EuroBLECH, AGRITECHNICA, Canton Fair or Chinaplas: There are plenty of major international trade shows for various industrial sectors – and competition as well. We are happy to support you with trade show materials tailored to your needs and target audience, contributing to a successful trade show appearance.
PESCHKE has a very deep knowledge and understanding of how to build a vision for the future. They bring these ideas to the ground and provide concrete solutions such as realizing a new product ecosystem and integrating connected products. They also have a deep technical understanding of marketing and create great designs for UX/UI. Their comprehensive service is what makes PESCHKE so unique.
Our customers confirm that the design and UX are great. Meanwhile, the PESCHKE team is highly flexible as they grow with us and our developers. Overall, we’ve had a great collaboration.
We’re very happy with the quality of PESCHKE’s work and their feedback. They’re very responsive and helpful. They’re always focused on finding a solution that meets the requirements for manufacturing, but that is also satisfying for us from a design point of view.
Communication was very easy and fast. The entire team is motivated and helpful. Their fast responsiveness, eye for detail and patience for contradicting requirements is impressive.
PESCHKE was focused on fulfilling our objectives. Dedicated to meeting expectations, they produced functional and well-designed deliverables. Upon applying the design to the machinery, we noted an additional improvement regarding ease of use. Accommodating and responsive, the PESCHKE team was receptive to feedback and quickly implemented our idea in the designs.
PESCHKE has successfully collaborated with us on multiple tasks involving UX design, MVP and product development, product ideation, web optimisation, and WordPress development. PESCHKE excels in prototype development and have received excellent marks from internal and external testers regarding product usability. The team has delivered on time and within budget. Moreover, their communication is excellent.
You’d prefer to contact us directly? Of course! Here’s how to reach us:
You’d prefer to contact us directly? Of course! Here’s how to reach us:
Mail: contact@peschke.at
Tel: +43 1 47 07 922
Sure! Directly book a non-binding initial consultation to share your vision and ideas with us – free of charge, of course. We look forward to meeting you!
Book appointment
