ZEISS Integration Series offers standard and customisable CMM solutions in the area of loading, automation and operating for optimised and efficient quality assurance. The marketing campaign we designed positions the ZEISS Integration Series portfolio as an enabler that fits seamlessly into existing processes – that integrates itself. Based on this, we worked out key facts and advantages to communicate in a clear and coherent manner, now and in the future.
An essential requirement that had to be met in the first step was to establish ZEISS Integration Series as a new segment of the ZEISS product universe, to structure the portfolio and to clearly differentiate standard products from individual solutions. In this way, we were able to create a clear picture of the possibilities that ZEISS solutions offer – both for standardised processes and for complex, individual tasks as well as for fully automated quality assurance cells.
Our team then realised numerous marketing assets for the campaign. These range from a new product catalogue and 3D renders to the campaign video and the new landing page on the corporate website. In addition, we developed the ROI Calculator – a calculation tool that is embedded in the landing page as a web feature and which tangibly shows the ROI and the impact of various CMM solutions by comparing investment and outcome.