Each product line conveys its own values. To strengthen the brand image of the ZEISS BOSELLO product range, we implemented a marketing campaign consisting of a landing page, mail campaign, social media content, flyer and other assets.
The chosen visual language of the materials represents what ZEISS BOSELLO stands for: robust machines that withstand even harsh working environments and deliver outstanding results against all odds. The brand image also gained influence on the general visual language of ZEISS.
