ZEISS offers the largest standard styli portfolio for coordinate measuring machines from a wide range of manufacturers. Through our coherent marketing campaign, many new customers became aware of the great options as well as the outstanding quality of the styli.

High quality styli are essential for accurate measurement results – a fact that is often not given enough attention. Using striking key visuals, a landing page, an interactive web special, exciting 3D animations and a series of social media posts, we communicated the convincing advantages of ZEISS styli.