A configurator is a digital tool that allows customers to explore your products interactively and configure them in different variants. This can include colours, materials, sizes, technical options, accessories or entire system combinations. The tool can be embedded directly into your website and designed to match your corporate design. Depending on the objective, the solution can range from a simple WebView with an interactive 3D model to a comprehensive configurator with variants, logic and system integration.

A configurator makes complex products easier to understand and helps customers find the right solution faster. At the same time, it can support consulting, sales and quotation processes through clearer product communication, more qualified enquiries, shorter alignment loops, fewer follow-up questions, higher website engagement and a more professional digital sales process.

Configurators are particularly suitable for products and services with colour variants, options or complex relationships that require explanation. Examples include industrial machines, technical components, aircraft and vehicles, systems, plants or digital service packages. In marketing and sales, configurators can support use cases such as interactive consulting tools, product finders, quotation requests, 3D product presentations, simple WebViews or preliminary steps towards an online shop.

A configurator can be integrated as an embedded module on your website, as a dedicated landing page, through an interface or via an iFrame. To embed it into your website, the necessary files simply need to be hosted. The most suitable solution depends on your existing website, the desired scope of functionality and any systems that need to be connected.

For development, we usually need information about the desired functionality of the configurator, such as product variants, selection options, dependencies, prices or enquiry parameters. We also need 3D product data – ideally in .fbx, .stp, .glb or .obj format. Other formats can also be converted by us. If no 3D data is available, we can create it for you. Brand guidelines or corporate design specifications are also helpful. If not all content is available yet, we can define together which data is required for a useful first version.

Yes, configurators can be connected to existing systems such as CRM, ERP or shop systems via interfaces. This allows configurations to be submitted as enquiries in a CRM, prices to be retrieved from a system, product data to be synchronised or orders to be transferred to a shop. The specific effort depends on the existing systems, interfaces and data structures. As the configurator does not require installation or complex dependencies, it can also run largely independently as a website embed, reducing the risk of conflicts with other components on the page.

The development time depends heavily on the scope of functionality, the suitability of the supplied 3D data, the design requirements and possible system integrations. Simple web views – interactive 3D models without variant configuration – can be delivered in as little as two working days. More extensive configurators with variant logic, pricing logic, user accounts or ERP integration require more time. At the beginning, we define the objective, scope and technical requirements together. Based on this, the effort can be realistically estimated and divided into meaningful project phases.

Yes, we can use existing data — ideally in .fbx, .stp, .glb or .obj format. Other formats can also be converted by us. To ensure good configurator performance, the data is optimised for web use so that loading times, visual quality and interaction work well. This can include reducing file sizes, optimising materials and adapting geometries. We review the available 3D data and define what preparation is required for the desired configurator.

Data security depends on what data is processed and which systems are connected. A configurator can be designed so that only the necessary information is captured, transferred and stored. As data is processed on the client PC (=computer that retrieves specific services or data from a central server, data transfer takes place. For this reason, sensitive 3D data, such as unprocessed construction data, should not be included in the configurator.