Brand design refers to the process of creating and developing visual and non-visual elements that form the identity of a brand. It includes the creation of a brand’s logo, typography, colour palette, imagery, writing style and other elements that represent the brand’s personality, values, and vision.

The goal of brand design is to create a consistent and memorable visual and emotional experience for customers that differentiates the brand from its competitors and builds a strong connection with its target audience. Effective brand design can help establish brand recognition and loyalty, increase brand credibility and value, and ultimately drive business growth and success.