A brand mark is a unique and identifiable symbol, design, or image that represents a brand or company. It is often used interchangeably with the term “logo,” but typically refers to the non-textual elements of a brand’s visual identity, such as an icon, emblem, or graphic element. Brand marks can be simple or complex, and are designed to be easily recognisable and memorable, helping to create a distinct identity for the brand. They are often used in conjunction with a brand’s name and other visual elements, such as colour, typography and imagery, to create a cohesive and effective brand identity system.