Typography is the art and technique of arranging type in a way that is both visually appealing and easy to read. It involves choosing and arranging fonts, point sizes, line lengths, line-spacing and letter-spacing to create a visual hierarchy and improve the readability of written text. Typography is an important aspect of graphic design, branding and communication design, and can greatly impact the visual appeal and effectiveness of a design.

There are various types of typography, including serif, sans-serif, script and display, each with their own unique characteristics and use cases. With the advent of digital technology, typography has become more accessible and flexible, allowing designers to experiment with different fonts and layouts.