Augmented reality (AR) is a technology that overlays digital information, such as images, text, or 3D models, onto the real-world environment to enhance or augment the user’s perception of reality. AR can be experienced through various devices, including smartphones, tablets and wearable technology. It typically involves the use of a camera, sensors and software to recognize and track real-world objects and surfaces as well as overlay digital content on top of them.

AR applications can be used for a variety of purposes such as entertainment, education, advertising and retail to provide immersive and interactive experiences that blend digital and physical elements in real time. AR technology is increasingly being integrated into a wide range of products and services, including gaming and social media, but also industrial and medical applications.