Industrial design is a field of design that focuses on creating and developing products and systems that are optimised for use by people. Industrial designers work to create functional and aesthetically pleasing products, typically for mass production, that meet the needs of users while also considering factors such as cost, manufacturability and sustainability.

Industrial design encompasses a wide range of product categories, including capital goods such as ENGEL injection moulding machines, consumer goods, furniture, appliances such as ZKW headlights, vehicles and more, and involves various design aspects from the form and function of the product to the packaging and user interface.

Effective industrial design requires a deep understanding of user needs and behaviours as well as knowledge of materials, manufacturing processes and market trends. Industrial designers work closely with engineers, marketers and other professionals to bring products from concept to production, and are involved in all stages of the product development process – from research and ideation to prototyping and testing.

Learn more about our industrial design process here