A logo is a graphic symbol or emblem used to represent a brand, organisation or individual. Logos are often designed to be simple and easily recognisable by using distinct shapes, colours and typography that are associated with the brand or identity they represent. Logos can take many forms, including wordmarks, letter marks, pictorial marks, abstract marks, or combinations of these elements. They are an important aspect of branding and visual identity and can be used on a wide range of applications including business cards, letterheads, advertising, websites and social media profiles.

Logo design is a specialised area of graphic design. A well-designed logo can help establish brand recognition and trust, communicate key brand attributes, and differentiate a brand from its competitors.