Stakeholder mapping is a process used in project management to identify and analyse stakeholders such as clients, employees, business partners, investors, regulatory authorities, marketing experts and other groups who have an interest or influence in a project or initiative. The goal of stakeholder mapping is to create a visual representation of the stakeholders involved in a project, their level of influence, their interests and their relationships with one another.

Stakeholder maps are typically created by gathering information about stakeholders through interviews, surveys and other research methods. This map can be used to inform communication plans, stakeholder engagement strategies, and decision-making processes throughout the project lifecycle. Effective stakeholder mapping helps to ensure that stakeholders are engaged and informed throughout the project, and that their needs and expectations are considered in the project’s goals and outcomes.