10 years of ZEISS & PESCHKE: our projects so far

Marketing, Landing Pages, UX/UI, Software & 3D

10 Years of ZEISS & PESCHKE

Successful projects across many disciplines

It all started in 2016 with the ZEISS Hunting App. Since then, this initial project has grown into a long-standing collaboration spanning digital product development and complete marketing campaigns: 3D animations and marketing assets for ZEISS IQS, UX/UI design for ZEISS COP, and the development of tools for ZEISS Meditec. And the collaboration continues.

Selected projects

ZEISS CONTURA

ZEISS TEMPAR

ZEISS Hunting App

ZEISS Integration Series

... and many more

3D animations for powerful product communication

3D animations are a highly effective medium for landing pages, trade fairs, and social media – eye-catching, emotional, and extremely precise. Especially for complex and technical products, they help communicate functions and benefits clearly and efficiently.

The key advantage: products can be shown from any perspective – inside and out. This makes it possible to visualise processes that are difficult or even impossible to capture meaningfully with a camera, such as X-ray-based systems like ZEISS scatterControl inside ZEISS METROTOM 1500. And when hardware grows larger, complete systems or large measuring machines such as ZEISS MMZ G can also be represented effortlessly in 3D.

This turns products into tangible experiences and makes their benefits clearly understandable for ZEISS customers. The following examples from our animations for IQS and COP show what this looks like in practice.

3D renderings for landing pages, trade fairs and more

Content for landing pages, newsletters & social media

Product marketing happens across many channels – especially in a competitive market. Whether it’s newsletters and social media content for the ZEISS BOSELLO family or landing pages for styli, rotary tables, DuraMax, Integration Series, SPECTRUM, and many more: the customer benefit and USPs are always front and centre.

We particularly enjoy creating key visuals – the essential “base visualisation” of a product that carries through all communication channels.

ZEISS Tempar marketing materials | software interface design Vienna

Marketing campaign for ZEISS TEMPAR

Looking for a partner for your ZEISS project?

Great products deserve attention – and the right formats to present them clearly and convincingly. With 3D animations, we help you reach your target audience at high-profile events – and even earlier via landing pages, social media, and tailored launch materials.

Are you planning a product launch or looking to set up a focused campaign? Let’s talk: book a non-binding introductory meeting or contact us at contact@peschke.at. We look forward to hearing from you and learning more about your project.

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Brochures, flyers and infographics

For digital communication and classic print, we also design a wide range of traditional formats. Modern brochures and flyers, produced with high print quality, create a positive impression and provide a valuable overview of products and services.

Digital, interactive brochures – such as those created for ZEISS CALYPSO – also support sales teams in marketing products, even without internet access in production environments. Infographics like the ZEISS BOSELLO poster, large-format advertising visuals such as those for ZEISS SPECTRUM, and other print materials are all part of well-rounded campaigns.

Übersicht Printmaterialien für Messestände

UX/UI and software development

UX/UI design for user interfaces, machine controls, apps (iOS and Android), and internal tools is one of our core competencies. When concepts need to become real products, we also program them together with our software development partner.

For ZEISS, we have designed and developed the ZEISS Hunting App, as well as interactive web modules such as the Stylus Configurator and the ROI Calculator for the ZEISS Integration Series. We are currently involved in several ongoing development projects across different business areas.

Screens of the ZEISS Hunting App

Your benefits at a glance

When ZEISS and PESCHKE work together, one thing stands out above all: speed without friction – because we already know the processes, tools, and points of contact. This applies to projects in marketing, UX/UI, software development and 3D visualisation.

10 years of experience with ZEISS projects in COP and IQS
Established ZEISS network, including contacts to central IT and all divisions
Tooling and setup in place: Beyond Figma Library, familiar with all web modules and CMS functions, external Microsoft Teams accounts
Brand-compliant work through regular ZEISS brand trainings
Strong expertise in complex, technical, and explanation-intensive topics
Formalities covered: active NDAs, listed as a supplier in the ZEISS Agency Finder, and set up in SAP

Get in touch!

Great products deserve attention. Are you looking for a partner for your ZEISS project or would you like expert advice on a specific topic? Feel free to book a non-binding introductory meeting – we look forward to your message.

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What we do

WHAT OUR CLIENTS SAY

PESCHKE has a very deep knowledge and understanding of how to build a vision for the future. They bring these ideas to the ground and provide concrete solutions such as realizing a new product ecosystem and integrating connected products. They also have a deep technical understanding of marketing and create great designs for UX/UI. Their comprehensive service is what makes PESCHKE so unique.

Magnus Schepers, Project Manager

Our customers confirm that the design and UX are great. Meanwhile, the PESCHKE team is highly flexible as they grow with us and our developers. Overall, we’ve had a great collaboration.

Martin Dlouhy, CEO

We’re very happy with the quality of PESCHKE’s work and their feedback. They’re very responsive and helpful. They’re always focused on finding a solution that meets the requirements for manufacturing, but that is also satisfying for us from a design point of view.

Denise Mandt, Founder

Communication was very easy and fast. The entire team is motivated and helpful. Their fast responsiveness, eye for detail and patience for contradicting requirements is impressive.

Elias Sheety,a Project Manager

PESCHKE was focused on fulfilling our objectives. Dedicated to meeting expectations, they produced functional and well-designed deliverables. Upon applying the design to the machinery, we noted an additional improvement regarding ease of use. Accommodating and responsive, the PESCHKE team was receptive to feedback and quickly implemented our idea in the designs.

Florian Mosgöller, Manager

PESCHKE has successfully collaborated with us on multiple tasks involving UX design, MVP and product development, product ideation, web optimisation, and WordPress development. PESCHKE excels in prototype development and have received excellent marks from internal and external testers regarding product usability. The team has delivered on time and within budget. Moreover, their communication is excellent.