Corporate design refers to the visual and aesthetic elements used by a company to represent its brand and convey its identity to customers and stakeholders. It encompasses the creation of logos, typography, colour schemes, stationery, marketing materials and other visual components that make up the company’s brand identity.

The goal of corporate design is to create a cohesive and consistent visual language that reflects the company’s values, personality, and vision, and strengthens its brand recognition and credibility. Effective corporate design can help to differentiate a company from its competitors, create a professional and trustworthy image, and build a strong emotional connection with its target audience.