Corporate identity refers to the overall image and perception of a company that is conveyed to the public through its visual and non-visual elements. These include the name, logo, tagline, messaging, values, culture and reputation. It encompasses the company’s unique personality, values and vision, and reflects how the company wants to be perceived by its customers, stakeholders and employees.

The goal of corporate identity is to create a strong and distinctive brand image that sets the company apart from its competitors, builds trust and loyalty among customers and fosters a sense of pride and belonging among employees. Effective corporate identity is achieved through consistent and cohesive branding strategies, clear and concise messaging and a focus on building a strong and positive reputation in the market.