A flow map is an essential tool in UX/UI design that visually represents the sequence and interaction steps within a digital application. It illustrates user navigation across various pages or sections of a website or app, helping to identify potential paths, sequences, and decision points. Flow maps allow designers to optimize user guidance by uncovering bottlenecks, detours, or unnecessary steps that could disrupt the user flow. The goal is to create an intuitive and seamless navigation experience that guides users through the application without confusion or obstacles, thereby enhancing the overall user experience.