Simone, Katja und Alexander in einer Besprechung | PESCHKE Designstudio Wien

In design, a symbolic image is a visual element that represents an idea or concept beyond its literal meaning. It is often used to create a connection between the viewer and the product, brand or message being conveyed. Symbolic images and are often used to create a unique and memorable identity for a brand or product. Examples of symbolic images in design include the use of an apple to represent technology and innovation in the Apple logo, or the use of a swoosh to represent speed and movement in the Nike logo. The choice of a symbolic image in design should be carefully considered, taking into account the intended message and audience, as well as the cultural and historical associations that may be attached to the symbol.

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