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Product and Industrial Design
Monocular study: Bird watching with Swarovski Optik

Monocular study of a compact birding product for entry into the world of high-priced optical brands.

The one-hand operation allows the birder to react quickly.

It is the ideal product to complement a manufacturer’s existing range. Both the positioning in the product range and the price-performance ratio allow for good market penetration.

The study was presented at Swarovski Optik in 2012.

Client

Swarovski Optik
Tasks

Industrial & Product Design
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