Design refers to the process of creating and planning the look, feel, and functionality of a product, system, or service. It involves combining artistic, technical and functional considerations to create a solution that meets the needs and desires of the user or customer. Design can take many forms, including graphic design, product design, interior design, user experience design and web design.

The design process typically involves research, ideation, prototyping, testing and iteration. It tends to involve collaboration with other professionals such as engineers, marketers and stakeholders. The main goal of design is to create a solution that is aesthetically pleasing, easy to use, and meets the functional and practical requirements of the user or customer. Effective design can enhance the user experience, improve the functionality and performance of a product or service and contribute to the success and profitability of a business.