PESCHKE keeps up with the times. We stand for using both tried and tested methods as well as new trends to achieve optimal results. To ensure that these values continue to be reflected in our corporate identity, we implemented a holistic rebranding including the redevelopment of our corporate design. Agency name, font, logo and colour scheme were redefined and redesigned.

Name

Our strength lies in focusing on the essential.

After almost 50 years of Peschkedesign, the short form “Peschke” was independently adopted by many of our clients. We decided to incorporate this development into our company name and corporate branding, as the resulting reduction from the combination of logotype and logomark to a pure logomark sharpens our corporate focus.

Font

Causten » is a geometric, sans-serif typeface with a clear language and ideal for any font size. With its perfectly balanced letters, it works just as well for logo details as it does for the typeface of scrolling texts. It is an essential part of our brand image and contributes a strong and distinct style.

The K

By modifying the K, we give the PESCHKE logotype its own character. The fusion of H and K results in an easily legible ligature that turns the lettering into an unmistakable logo.

The shape of the K also draws the focus to the C at the centre of the logo and balances the lettering.

Separated from the logo, the leg of the K can be used in various applications in a versatile, decorative and even playful way.

Colours

Matching colours are essential for successful corporate branding. Our way of giving precise directions in strategies and designs is reflected in the stark contrast between anthracite and white. The dark background provides more space for the presentation of our work and gives full effect to brighter colours.