Branding and website redesign for the startup Digital Moulds
Digital Moulds is a young startup company of the HAIDLMAIR Group in the field of IoT and production. In order to pick up the innovative strength, USPs » and the new brand identity in their corporate communication and online presence, the PESCHKE team carried out a complete website redesign and branding including the relaunch of the entire online communication.
As a first step towards executing the rebranding, we held several workshop modules with the Digital Moulds project team. As part of these workshops, the new brand identity and various brand roles were developed and evaluated.
The results of our strategic consultation formed the basis for the new corporate design, for which our UX/UI design » team defined a new company logo, the visual language and further branding elements.